Crunching More Than the Numbers
The keynote at the New Media Expo today was George Wright, VP of Marketing and Sales for Blendtec - the company behind www.willitblend.com . The videos are hysterical, but there's a pretty good business story here as well.
Before Will It Blend, Wright says, they had major problems. The brand was unknown. Weak brand = weak sales.
Wright says he was new at the company. He walked in one day and found company founder and engineer Tom Dickson had been testing strange things, such as a 2x4 board, and testing to see if it would brak the blender. That's how it started.
Wright reminded the audience that the next runaway hit could be under their noses - and nobody was noticing because it was taken for granted, a kind of in-house oddity.

