...or several people have a lot of large lists of the people they're following on Twitter. The mini-blogging service now has a built-in feature which lets you group the people you follow into lists, so that if, say, there are several people you find reliable talking about your brand, you can easily group them and stay current with their contributions.
David Berkowitz of 360i writes at the Social Media Insider blog that this is going to be a very useful feature, even though, as he says, there will undoubtedly be some users who try to game the system to improve their own standings (or followers). Whatever. He has some very practical suggestions about ways that Twitter lists can be useful to businesses - well, to be honest, can be useful to anyone.
One of his best suggestions, by the way, is to monitor the lists that you yourself are on. Follow the link above for instructions.
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