Next Monday, April 27, I will be moderating an all-star panel on viral marketing at Baruch College, in New York City. The panel is called Yes We Can: Going Viral in a Social Marketing World" and it is being hosted by Baruch's MarkLab. On the panel with me will be: Howard Greenstein, president of the Harbrooke group; John C. Havens, co-author of "Tactical Transparency" and director of partnership, marketing and integration at blogtalkradio; Peter Himler, founder and principal of Flatiron Communications and author of "The Flack" blog; Steve Rubel, senior vice president of insights for Edelman Digital and author of the "Micropersuasion" blog; and Ken Zamkow, executive director, marketing and business development for Flixwagon.
The panel will run from 1 to 3 PM at Baruch's Newman Library in New York City. I'd love to see you there - I think it's going to be a lively discussion from a group of excellent panelists, and there will be plenty of time for questions and answers. To RSVP, and for more information, please email Professor Michael Lissauer at michael.lissauer@gmail.com.


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