Podcast Predictions

As a podcaster myself, I am always trying to do whatever I can to spread the word about podcasting in general. You know, "a rising tide floats all ships," and so forth. And - possibly because of the circles in which I travel - I do seem to be encountering more people who don't just stare at me and ask, "a pod-WHAT?"

It's encouraging to find that I'm not alone. Steve Smith, writing in MediaPost's Mobile Insider blog, says podcasting remains a niche - but a big one, with perhaps 10 million people - but it is beginning to attract serious amounts of audio and video advertising. A lot of it, he says, appears to be created especially for web use, rather than just repurposed TV ads.

That's good news - and the dollars will be welcome. Smith quotes industry people who say they think podcasting is set to break out of its niche and become mainstream. As a podcaster, I'd say it can't happen soon enough.