"A Country of Voyeurs"

That's the assessment of Americans - at least when it comes to social media - from David Cohen, theU. S. director of digital communications at Universal McCann. He's reacting to a new study done by his company, as reported in AdWeek, that finds the U. S. running behind South America and Asia when it comes to people who create social media.

According to the study, Americans tend to be passive participants on social networks. They're interested in watching videos online, and a fair number of them read blogs. But when it comes to actually creating the social media, actually blogging, even setting up video and photo sharing, Americans tend to lag behind.

"We love to watch and consumer content created by others," says Cohen, "but there's a fairly small group that are doing that creation - unlike China, which is a country of creators."

Hat tip: Online Media Daily