Journalists Look in the Mirror

So what to journalists think about the changes taking place in their industry and in the changing nature of their roles? Today's Daily Dog from the Bulldog Reporter cites the results of a major new study sponsored by PR Newswire and PRWeek magazine which finds journalists saying, in general, they're working longer and harder, spreading their skills and talents over a wider variety of media, and becoming more aware of what might delicately be called the "commercial" nature of the business.

The link above has a pretty good summary of the findings. I was particularly struck by the fact that 73% of the respondents say they use blogs in their research - that's a huge change over the past several years. A significant number of otherwise traditional journalists are now writing blogs of their own, generally for their employers.

(Disclosure, although it's probably not relevant here: I spent several years working with PR Newswire's chief competitor. For what it's worth.)