No Life for 'Quarterlife'?

Tim Bourquin, creator (among other things) of the influential annual New Media Expo, has some useful thoughts about the dismal showing of the program Quarterlife, which started out as an Internet video series and has tried to move over to NBC television, including:

(a) 4 million viewers (on TV) is a dismal failure, while it would be great on the web?

(b) maybe there's a difference between what folks watch on TV and what they watch on the Internet?

And his key point (italics in the original):

Bottom line: the Internet doesn't HAVE to be a farm league for television.

He's right. Convergence doesn't necessarily mean the same programming on TV and on the web. Some programs are better suited to the formats - and the audiences - on one or the other.