« Counting the Eyeballs | Main | John Witmer (1935-2008) »

February 22, 2008

It's More Than Service

I have argued repeatedly on this blog that customer service is far more important to your business than advertising. Jeff Jarvis, at BuzzMachine, takes it even further, in a post called "Love the customer that hates you."

Now don’t get mad at these people. Instead, help them get even with you. For these angry customers are doing you a great favor. They care enough about your product or service to tell you exactly what went wrong. Other customers may just desert you and head to the competition. But these customers are telling you what to fix. Listen to them. Help them. Respond to them. Ask their advice – and they’ll give it to you...

Read the whole thing.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2396716/26404234

Listed below are links to weblogs that reference It's More Than Service:

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In

Bookmark This Page!

About Comments

  • Comments are welcome...but...

    Please carry on all conversations without shouting, excessive ranting, or crudity. Profanity and personal attacks will not be tolerated. I am delighted to have you in my house - well, on my blog, anyway - and look forward to discussions. But please remember that we are all trying to carry on a civilized discussion. Your views are valuable. Please treat them that way. Thank you.

Find a Book on Amazon.com

  • You would be doing me a great favor if you would use this search box to find any book or other product you might wish to buy from Amazon.com

Link to Individual Classic Mysteries Podcasts

Blog powered by TypePad

Great Magazine

  • As Seen in Blogger & Podcaster