The Sound of Silence

There's been a fair amount of conversation, on-line and off, about Pepsi's silent ad for the Superbowl pre-game show. Pepsico, which has a special organization dedicated to improving opportunities for the physically and mentally challenged, is sponsoring an ad that uses American Sign to communicate with deaf viewers - and allows the rest of the viewers to watch and enjoy a joke that comes from the deaf community.

I'm working with a company that has done a promotional video for Pepsico that shows how the ad was set up and created, and features comments from some of the non-hearing stars of the ad itself.

Take a look - it's pretty good. Comments are welcome below (and will be passed back to the folks who created the video).