ADM Update

The Association for Downloadable Media is getting its act together and preparing to take it on the road. This week, the group held a live bi-coastal meeting in San Francisco and New York, linked together and augmented as a live webcast on BlogTalkRadio.

Without getting into excessive detail, the group is proceeding towards the tough and necessary part of the job: defining the important measurement standards for downloadable media - standards both for the technology and for meaningful audience measurement. Defining those standards will be key to turning podcasting and vodcasting into solid and profitable businesses, rather than a haphazard collection of moderately successful (or not) companies and hobbyists.

I mention all this again because, if you are a professional either working in the field or thinking of moving into it, or an advertising pro, or PR specialist - now is the time to get involved. Be part of the work and help write the definitions. Get the details here.

Comments

[Joel Tesch]

Great info...thanks for the update Les! Hope all is well...