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September 30, 2007

More Positive Reinforcement

Three more good comments at the Podcasting & New Media Expo. (A "good comment" is defined as one that reinforces my prejudices, of course... ;-)

From John C. Havens of BlogTalkRadio, talking about corporate use of blogs and podcasts as a significant part of their communications strategy: The days of Corporate-Speak and monologues are dying if not dead. Learn how genuinely to speak to your audience - or they'll find someone who will.

From Jason Van Orden, podcast guru, author and consultant, on the need to build trust, community and relationships with your audience: Give them what they want - or they will go elsewhere to get it, probably to your competitor.

From Kent Nichols, creator of "Ask a Ninja," when asked about criticism from the many people who become critical and start accusing them of selling out when they begin to make money through their work on the Web: They can pay my rent!

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