ADM Membership Drive

The Association for Downloadable Media is looking for new members. A couple of months ago, I noted the formation of the group, which hopes to define measurement standards for podcasts, videocasts and the like - meaningful measurement standards for advertisers. The group can't do this without more people willing to get involved.

The group held an open meeting this morning at the New Media Expo, and it was very well attended - there were a lot more people in the room than there are current members in the ADM. They'd like to change that. There are some large companies involved, such as Apple, Nielsen/NetRatings and Porter Novelli, but the real drive now is for individuals, podcasters and podcast users, to join and bring their insights to the group. Check out the details at the Downloadable Media website.