Video By The Numbers

Here we go again. The Center for Media Research points to a comScore Video Metrix report that shows nearly three-quarters of all U-S Internet users watched online streaming video in May. The average viewing time for the month: 158 minutes.

There were about 8.2 billion streams watched in May. About 1 of every 5 was viewed on YouTube.

Yet every PR person can tell you stories about corporate clients who wonder why they should spend the money and effort to tell their stories in video.

D'oh.