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July 2007

July 31, 2007

Kids, Veggies, and Communication

Now there's an odd trio. But, I think, an appropriate one.

It seems that some kids at a school in Las Vegas decided that the frozen green beans they were being served with school lunches were really awful. So they decided to do something about it.

Instead of organizing a boycott, they worked with their teacher to write what are described as very polite letters to the school lunch lady, asking if she would consider making a change.

And she did. In fact, she set up a series of taste tests, letting the children come in and try a variety of vegetables. The school district says that as a result of those tests, it will make some changes in the vegetables offered to the kids.

So, I would argue, there are a number of valuable lessons here.

First, the kids have good taste. Reheated frozen green beans are...well, let's keep this polite and just say virtually inedible.

Second, the kids were shown that being polite can pay off. I suspect that letters that talked about awful food and threatened boycotts and the like would probably not have been very effective.

And third (and, from this blog's point of view, most important), the kids have learned the value of communication - and how to make their point effectively. And maybe someday, when they are all public relations gurus, they'll remember that they pitched the story to the media - and it worked.

All in all, not a bad day for education!

July 30, 2007

Gaming Education

OK, maybe my age is showing. Maybe I'd be better off not posting this and showing off my ignorance. Maybe I have to go join the Old Geezers' Club. But I just don't get it.

Reading through today's Research Brief from the Center for Media Research, about what preteens want to buy for their back-to-school needs, this statement jumped off the page and began whacking me about the head:

88 percent of seven to 12-years-old girls preferred clothes or accessories as a specific back-to-school item, while 80 percent of seven to 12-yearold boys would rather have a gaming system.

80%...would rather have a gaming system?

Excuse me. We're not talking holiday gift lists or birthdays here, right? We're talking about back to school shopping? They want to take the games system to school with them?

Am I missing something here? Are these a new form of educational tool that I've missed?

Help...

Bores and Boors

Peggy Noonan has a column in today's Wall Street Journal on what she sees as a decline in manners at a time when personal wealth seems to have increased.

She is particularly tough on technology. Here's a quote I can agree with wholeheartedly:

Cellphones are wonderful, but they empower the obnoxious and amplify the ignorant. Once they kept their thoughts to themselves. They had no choice. Now they have cellphones, into which they bark, "I'm on line at Duane Reade. Yeah. Ex-Lax." Oh, thank you for sharing. How much less my life would be if I didn't know.

Read the whole thing...

July 27, 2007

Video By The Numbers

Here we go again. The Center for Media Research points to a comScore Video Metrix report that shows nearly three-quarters of all U-S Internet users watched online streaming video in May. The average viewing time for the month: 158 minutes.

There were about 8.2 billion streams watched in May. About 1 of every 5 was viewed on YouTube.

Yet every PR person can tell you stories about corporate clients who wonder why they should spend the money and effort to tell their stories in video.

D'oh.

July 26, 2007

AOL Reborn

MediaPost has an interesting take on the "new" AOL today. They're predicting that AOL, which they call "Time Warner's Ugly Ducking" will emerge as a swan when corporate earnings are announced next week.

As someone who has been with AOL for years - long enough to have my name (with no added numbers or characters) as my email there - I'm delighted to see it. AOL's been through a variety of rocky times, and it looks like their gamble of knocking down the "paid" walls has paid off handsomely.

I didn't know that AOL had finally abandoned its "Rainman" proprietary technology and updated to HTML. That's long overdue.

July 25, 2007

Anybody Home in Second Life?

A new article in Wired Magazine says advertisers appear to be "Wasting Millions on a Deserted Second Life," as the headline has it.

As I've observed before, I've never been a huge fan of Second Life - to me, it's always seemed like more of a fad (and an easily-abandoned fad) than a reality. On the other hand, there are plenty of marketers who seem to believe that virtual worlds - whether Second Life's or somebody else's - are the marketing wave of the future.

What's interesting to me about the Wired article is that it comes even as Wired "is constructing a virtual Hollywood Hills for show business companies."

But I think the commenters are even more interesting - and may be getting it right: most of them argue that the real problem is that marketers are trying to market on Second Life as they would in real life. But it's not real life. As commenter mdurwin says, "This is a virtual world that they know virtually nothing about. Why would an avatar want a Coke? Duh! There is no thirst in Second Life"...

(Hat Tip: MediaPost)

Breaking News: Sun Rises In East

Shocking news from a new study by the Public Relations Society of America and Dow Jones: it seems that almost all public relations professionals and students believe that technology has had a positive impact on the practice of public relations. Who'd-a thunk it?

OK, I'm being needlessly snarky, but when I see that reported as the key finding from the survey, I find it hard to stifle a yawn.

That's really not fair - there are some very interesting stats in the study, particularly those which show that both groups, pros and students, have some serious concerns about the impact of some technologies on PR ethics. They apparently believe that could make the PR person's job more difficult.

Read the whole thing.

(Hat Tip: Daily Dog)

July 24, 2007

Oops

I observed some time ago that I'm in no hurry to get an Apple iPhone. Limiting it to AT&T is a killer for me, as AT&T has virtually no signal where I live - I switched from them to Verizon some years ago for that very reason.

But it's also true that I prefer not to be on the bleeding edge of technology. I'd rather let somebody else find and squash the bugs. THEN, I'll be ready to try it.

This comes to mind with the report in today's Bulldog Reporter that hackers have found a security flaw that would allow them to take control of a person's iPhone.

I know Apple well enough to know that that security hole will be plugged - and quickly. But I'm just as glad I don't have to worry about it. There are advantages to being second. As they say, the early bird may get the worm, but the second mouse gets the cheese in the trap...

July 23, 2007

Anti-social Networking

There's another, less pleasant, side to social networking that may need some more consideration.

According to a report from the BBC, there's a growing concern about the amount of personal information lots of us are posting on social networking sites, such as MySpace and Facebook. According to the report, scam artists are learning to troll the sites, looking for information which may help them steal someone's identity.  The story quotes Neil Munroe, external affairs director for the credit reporting agency Equifax:

The problem is that people don't realise the significance of the kind of information they are putting out on the web and who may be accessing it.

More and more consumers are signing up to these sites every day and chances are they'll put on their date of birth, location, e-mail, job and marital status.

Fraudsters can use this information to steal an individual's identity and open accounts in their name.

It's not enough to keep me off LinkedIn, for example - but it is something I guess we need to keep in mind to avoid the thieves, scammers and grifters.

(Hat tip: MediaPost )

The Potter Phenomenon

According to a report I heard on CBS  this morning, Harry Potter and the Deathly Hallows has broken all kinds of sales records, with more than 8.3 million copies purchased in the first 24 hours in the U. S. alone.

According to the report, even allowing for discounted prices on the book, the sales generated more revenue than the opening weekend of the latest Harry Potter movie, which set records itself less than two weeks ago.

That's for a book.

It's enough to give you some hope for civilization after all...

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