That's Your Alarm Ringing

If you still think video is a passing fad and unimportant to your communications...here's your wakeup call. Again.

A new report from comScore Video Metrix says that more than 126 million Americans viewed more than 7 billion video streams in March. Oh, and that's about 70% of all US internet users.

If you think you can go on ignoring numbers like that, have a pleasant nap.

(Hat tip: MediaPost's Research Brief.)